The Business Strategy Game - BSG Online game Essay

The Business Strategy Game - BSG Online game - Essay Example Industry overview As we entered the footwear industry the notion of being highly competitive in the market was our main subject of concern. Through the knowledge we had gained in business studies, we had to apply Michael Porter’s five forces so that we thoroughly understand the market and promote our company’s competitive advantage (Roy, 2009). Thus, we put the following forces into close consideration. Firstly, on the bargaining power of buyers, we saw that, since the footwear industry provides an extremely competitive market, this force was at all times undergoing a steady rise. The most important opportunity under this force was that our company had the prospect of applying our differentiation principle for the products offered by our company. However, we observed that there was always the threat of consumers having a high bargaining margin thus bringing in the possibility of a lower profit than the one we had anticipated. About the bargaining power of suppliers, we saw that since there are very many suppliers in the footwear industry, this force is always very low. This was a very important opportunity to our company as it meant that, we could get supply of raw materials at low price. Thus, it aided us in meeting the strategy clock principle of selling quality products at low price. Concerning the threat of new entrants, we saw that the industry offered a great opportunity to our company. Since industry 7 was limited to five (5) groups, this threat was not applicable. In this sense, the footwear industry offered a huge opportunity for our company since we had to lay all our concentration mainly on outshining our existing competitors. Regarding the threat of substitute products, we saw this was a subject of great concern for our company. This is because, this competitive force was always very high as at most times the products available in the market were substitutes of one another. However, this force was an important opportunity to our compan y since it motivated us to be very innovative. Finally, we saw that the force of competitive rivalry was a great opportunity for our company to triumph in the industry. The opportunity offered by this force was that it ensured we did all our best in innovating higher quality product designs. However, our company had to face the threat of our competitors using our product designs to come up with more advanced ones. Company overview As we took over management of Zenith Company Limited, we observed several essential strengths and weaknesses that the company already put in place (Brott, 2009). Among the most essential strengths that Zenith had created is a huge market share of around 20%. Secondly, the company had a good customer base for its products particularly in North America and Europe Africa. It had also done a lot in promoting its brands over the internet thus enjoying the advantage of selling its products at higher prices per pair. Our company also had the advantage of having u tilized a significant number of retail outlets (Hill and Jones, 2010, p. 178). However, the company had some weaknesses and they included lack of celebrity appeal. The company further had a weakness of taking a lot of time in delivering goods to its clients. Decisions Year 11 There are several decisions that we had to concur as a team. This was to ensure that our company was going to meet the goal of being very competitive

Critique Essay Example | Topics and Well Written Essays - 1500 words

Critique - Essay Example By inserting the word, â€Å"Indi’s owner,† the impact would be made smooth and the shift not abrupt. The corrected version would run like this: â€Å"Samantha, Indi’s owner, acknowledges ‘Being a pit bull†¦Ã¢â‚¬  Paragraph 3: The paragraph is too long and hard on the eyes. This should be broken in two. The new paragraph may begin with â€Å"BSL fails to address †¦.† as anyway it begins to explain deeper about BSL - a topic distinct different from the earlier idea being discussed which is dog breed and its general link to BSL. Paragraph 5: â€Å"However, that is an average of less than 20 dog-bite related fatalities per year, presumes accurate reporting of dog breed, and does not take total number of dogs in the breed in the general population into account.† Delete â€Å"is† in â€Å"is an average† and the thought will be clear. Paragraph 9: â€Å"The popularity of particular breeds ebbs and flows, in the 70s Dobermans were popular, in the 80s ‘pit bulls’ were†¦.† Colon instead should be used after the word, â€Å"flows† since a long enumeration begins on the topic of dog breeds by the decades. The outline of the article runs this way. Indi is introduced as champion dog, followed by the negative reputation of Pit Bull Terrier breed and what Indi has to endure for being of this breed. How â€Å"pit bull† breed came into controversy is discussed next, beefed by statistics on dog bites that are not based on breed. BSL (Breed Specific Legislation) is enacted on state-wide level then because of reported dog viciousness. Medical studies on dog bites come next, but these studies do not highlight breed. Statistics on dog-attacks are compared to non-fatal dog bites. From here, BSL being enacted based on breed incidents is described. BSL is hitting the wrong nail, it is argued, and that it is an ineffective response to sensationalized issues. The presumptions of BSL and why it is ineffective are considered. Because there is no decrease in dog attacks despite